Learning from the following favorite words:
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As the weaker party in a negotiation, you can increase your leverage by forming strategic alliances that undercut your stronger opponent’s ability to generate a better offer that excludes you. In the language of negotiation, your goal should be not only improve your own walk-way option but also to reduce the 900-pound gorilla’s walk-away by co-opting the competition.
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Quote from <Good for you, great for me>